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Bruna Ali

Bruna Ali

I help women find balance through meaning & mindset, so they can change how they interact with themselves, relationships, communities, lead the next generation and change lives through their work.

Location: London

Year Qualified: 2022

Areas of Expertise


I worked with Bruna before going back to work after having my first baby as I was feeling so lost and overwhelmed about returning to work after maternity leave. I didn't know how I was going to balance my work and family commitments, I felt so guilty about wanting a career and wanting to spend time with my daughter. Bruna helped me to process some deeply held emotions which was cathartic and opened up space for new perspectives. We had a realistic plan for my return, focusing on boundaries, we did lots of work on mindset and limiting beliefs which were incredibly helpful when I first went back to work and I still use these tools regularly. I realise I am more confident and capable than I realise and it feels easier and easier to make decisions from this place of confidence in every area of my life.

Christine L, Finance Consultant -London | 1:1 client

I learnt to say ‘no’!! Working with Bruna has been an incredible experience, she is such a compassionate and encouraging presence. I have never felt so seen, heard, and understood. Our sessions enabled me to explore my limiting beliefs and make meaningful progress in my personal and professional life. We worked a lot on my boundaries and I can actually say ‘no’ now which just felt impossible before and I often felt overwhelmed, always wanting to please people. As a recovering people pleaser I definitely recommend Bruna and her mindset work.

Gina M, Business Analyst - London | 1:1 client

Bruna helped me get unstuck and find what I really wanted to do in life. While it always felt like a distant dream, I now have a clear vision, a 3-year plan and the deep motivation and affirmations that I use every day to pull me back into focus and to say ‘thanks but no thanks’ to the gremlins in my mind. Bruna helped me see things from different perspectives in a really fun way and this really helped me get unstuck and energised for what’s to come in my new venture. The sessions were always so insightful and I am so grateful for Bruna’s incredible questions that often felt like seeing into my soul, her compassionate presence and uplifting energy.

Sara S - HRBP and aspiring yoga teacher | 1:1 client

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    Coaching Qualifications

    • Co-Active Coach Training - ICF Accredited
    • Positive Intelligence Qualified
    • BSc Psychology
    • PGDip Human Resources and Organisational Development
    • Pranic Healing Qualified

    Professional Background

    I have always worked with and have enjoyed supporting people and teams to be their best. I have 15 years of corporate experience in Human Resources and People and Organisation Design roles in the tech and professional services industries, spending most of my career in one of the Big 4 consulting firms. 

    I worked with senior business leaders and management to shape their business plan and talent strategy, while supporting team development, building capability for the future and creating an engaging environment and culture so people can be set up for success and reach their potential. 

    I have always been passionate about supporting women in their careers and life and was involved in creating various corporate support programs, such as the Women in Leadership Sponsorship Program and a Return to Work Mentoring Program for mothers returning from maternity leave. 

    I have always particularly enjoyed working with people in a coaching or mentoring relationship in 1:1s and with groups so I left the corporate world and set up my own business so I could do this full-time and experience the joy in seeing my clients break free from limiting beliefs and be in their power.

    What drew you to coaching?

    With a background in Psychology and Psychotherapy, and a career in HR, I have always loved supporting and coaching people, but things got hard as I became a mother right as the pandemic hit. Going back to work with minimal personal connection and support while trying to adjust to a different set of priorities left me feeling totally lost and burnt out. 

    Through coaching and my own journey of self-discovery and growth, I found the tools and resources I needed to reconnect with my values, reignite my passions, and find my life’s purpose. Ultimately, I found the self-confidence and the courage to start something on my own that I was passionate about. 

    I help people undo the layers of conditioning to find their true selves, what’s truly meaningful to them and find the glimmers, the small moments of pure joy and connection that feel like magic. 

    I truly believe that when we have this self-awareness and some critical mindset tools, the world truly is our oyster and everything is possible. Most of the time we’re our own mountain. 

    Most clients come to me when navigating life or career changes. I combine coaching, positive intelligence, positive psychology, somatic work and my professional HR experience to help my clients rediscover their greatness and navigate life and career decisions from a place of confidence. 

    My clients are able to identify and overcome their fears and limiting beliefs, reprogram old narratives that are no longer serving them, and achieve more balance in their lives.

    Fee Structure

    I offer two packages to my clients: 

    1. Power Hour:

    a 90 minute 1:1 mini workshop with pre-work, and a workbook on self discovery. You will leave this session with an in depth knowledge of your values, what’s truly important to you so you have a compass to help with navigating all areas of your life. Investment: £112

    2. Starlight:

    a fully bespoke program designed to help you reconnect with your full power so you can show up as the authentic and effervescent being you are. We do a deep dive into values, passions and purpose, as well as your talent and skills so you can build the foundations of a fulfilling, meaningful life and career based on who you really are and the impact you want to have.

    We uncover limiting beliefs and self sabotage, we build radical self acceptance and self authority, and we identify and create more of what energises you and brings you joy. We connect to deep emotions and help process anything that’s stuck so that you can make space for the new parts of you that are longing to be free and show up. We make an individualised strategy and game plan to achieve your goals and some fun ways to keep you accountable and motivated.

    Clients from this program report a deep shift in how they relate to themselves and the world and regaining the confidence they needed to pursue a different career, a promotion, and in some cases they learnt to appreciate what was already there and control their restlessness. 10  1:1 sessions over 4-6 months. Investment: £894 

    Free Discovery Call 

    I offer a free 30-minute Clarity Call so we can kick-start your journey towards making positive changes in your life.

    This initial conversation also gives us the opportunity to get to know each other better.  At the end of the call, we’ll talk about whether working together can support you in where you are and where you want to get to. Whatever you decide, it’s fine, and you will have clarity about the best next steps for you either way.

    Other, bespoke options are available depending on your needs and budget.

    To book a free, no obligation Clarity Call click here

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