IMG_0428_Ruth Richards.jpg

Ruth Richards

Executive coach working with leaders to build confidence, manage relationships, negotiate transitions and make the impact they want at work.

Location: London

Year Qualified: 2020

Areas of Expertise

  • Returning to work

  • Executive coaching

  • Confidence & imposter syndrome

  • Clarity of direction & goal setting

  • Emotional and well-being

Coaching Qualifications

  • Post-Graduate Certificate in Personal and Business Coaching (Barefoot Coaching and University of Chester)

  • Associate Certified Coach (ACC) with the International Coaching Federation


"I started working with Ruth during a period of transition within my career. Through her calm, empathetic, communication style and expert knowledge as a coach, she was quickly able to help me understand the underlying drivers behind my insecurities and we worked together to set achievable goals for where I wanted to be. The insight into my behaviours and actions Ruth has given me have allowed me to overcome the obstacles I was putting in front of myself, and I’m now far more equipped to manage even my most challenging situations."

HD, director, private sector

"As a coach, Ruth embodies all of the qualities you would want and more - she is astute, emotionally intelligent, engaging and thoughtful with a great sense of humour. From our initial 'chemistry' session, Ruth was able to ascertain very quickly the most important themes of focus for me, and we split our sessions accordingly based on these themes. Each session was an eye-opener for me. Ruth created a safe space which enabled me to explore and delve deeply into areas that helped me open up my perspective and made me challenge my beliefs about certain things. I have since been able to use my reflections to make tangible changes for the better. I can not recommend Ruth highly enough!"

SK, senior manager, public sector

"I highly recommend Ruth as a coach, having recently worked with her for a number of coaching sessions on personal development. I found Ruth’s coaching style to be engaging, thoughtful and insightful. I appreciated her attentive and active listening, and her thought-provoking questions. She also drew upon and shared a range of resources that I could reflect on between sessions, including articles, videos and podcasts. Ruth made me feel safe, supported and has given me insight that will continue to help me far beyond our sessions. Thank you!"


SL, director, charity sector

Professional Background

Before I moved into coaching, I worked in marketing, communications and digital for 20 years. I worked in a range of different organisations and cultures, primarily in the charity sector.

I worked my way up to executive director level, before deciding to change course after the birth of my second child. I now work with many clients who work in marketing and communications roles.

What Drew You To Coaching?

I have always been fascinated by people; by what makes them tick and how they interact with each other. As a manager, I really valued the opportunity to support people to develop and grow, both personally and professionally. It was this that led me to coaching.

My coaching style is positive and down to earth. I draw on a range of approaches and tools, but I will always adapt to what the person in front of me needs. My aim is to provide a safe and supportive space for you, and an open discussion that will move you forward.

Fee Structure

For individual clients:

  • £170 for a 90 minute session

  • £480 for three sessions over three months

  • £900 for six sessions over six months


Group coaching programme for marketing and comms professionals:

  • £400 for six months (two hours per month)

NB If you would like sessions of a different length or more frequently, please contact me to discuss.

Get In Touch

Ruth Richards