Ade is the founder and chief executive officer of the social enterprise, Women in Marketing Community Interest Company (WIM CiC), established to educate, inspire, connect, recognise and empower female marketers, through the cycle of their lives. In 2004, she launched WIM’s first forum on International Women’s Day, and in 2010, she created the first WIM Awards. WIM represents the changing global landscape of marketing through the female lens.
During her membership of the Chartered Institute of Marketing (CIM) and prior to founding WIM CiC, she joined the London board. She became Chair of CIMCOM, the CIM marketing communications forum, working with industry bodies from advertising, public relations and design for six years.
In 2013, she was honoured on the Power List of Black Women in Europe™ and the World of Difference 100 award by The International Alliance for Women (TIAW) in Washington DC for her contribution and dedication to women in marketing.
Throughout her multifaceted career, Ade has worn many hats – including working in advisory roles in regeneration, community politics and fashion, she has spent the majority of her career working in the luxury retail sector and studied marketing at The University of Arts.
In 2020, Ade’s contribution to the industry was recognised in the esteemed global Provoke Media #Innovator25 EMEA list.
Ade is passionate about challenging gender norms and is an advocate of the global economic empowerment of women.
Sarah Jackson OBE
Sarah is a work-life balance and flexible working expert. Since becoming a parent, her working life has involved campaigning and practical action to make paid work more inclusive of parents and carers.
She was the CEO of Working Families, a role which at times she job-shared, job-split and worked reduced hours, in order to retain time for her family life. Her experience at Working Families included the annual employer best practice awards, commissioning and editing research into flexible working, and lobbying government on behalf of working mothers and fathers.
She is an expert in workplace discrimination, and in family-friendly and flexible working best practice and policy development.
Her innovation and practical thought leadership has included the Modern Families Index, the now annual survey of working parents in the UK: Go Home On Time Day, and the Happy to Talk Flexible Working recruitment initiative.
Sarah is also Visiting Professor at Cranfield University School of Management, Chair of PiPA (Parents and Carers in Performing Arts), Deputy Chair of the social justice charity Commonweal Housing, and a trustee of Rosa, the UK Fund for Women and Girls.
Michael began his career in South African politics, working for the official opposition and later in government as the spokesperson for the Premier of the Western Cape.
He has influenced policy and led behavioural change campaigns.
A media and Public Relations expert, he advises some of the UK's most influential firms.
Michael shares our belief that social change happens through inclusive discussion and diversity of perspective, and he brings his experience of nuanced political and social change to the business as it grows.
Jane is the founder of Careering into Motherhood. In 2015, Jane was the first person at HSBC to negotiate a Global Director role as a job-share.
With the aim of helping more women to have access to similar career opportunities, in 2016 she launched a successful recruitment business, but was inundated with candidates so in 2019 she set up the Careering into Motherhood Facebook group.
She has run mentoring programmes, free online coaching and masterclasses, and is the host of an award-winning podcast for the online community which now totals around 16,000 mothers.
Jane was invited by 10 Downing Street to advise the Department For Business (BEIS) on flexible working but does not believe that government policy and corporate attitudes to motherhood will change.
At the start of the year, she launched the Careering into Motherhood platform, connecting women with professional coaches and coaching resources, directly helping women to access more opportunities to have fulfilling careers and supporting female-owned businesses via the coaching partnership.